On the morning of November 7, Founder of InvestCHN Chase Wu and his delegation attended The 2nd China International Import EXPO in Shanghai National Exhibition Center.

  More than 3,000 companies and about 500,000 professional buyers from more than 150 countries and regions gather in Shanghai for this event.

  The EXPO was held for the second time. What is the different this time?

  “Through” the global stage

  The day of closing the first EXPO was the start of preparations for the second EXPO. “last year, we just returned to New Zealand in December, and the investment promotion of the second EXPO started in Oceania.” Yan Zhang, Director of New Zealand NAC trading Co.,Ltd. asked “Should we participated in the second EXPO?, the answer is immediately and right now! and would like to increase the number of booths from one to four.”

  Although the number of booths and size of EXPO are “expanded”, but it is still “difficult” to find one in exhibition. The second EXPO exhibition reached 360,000 square meters. Which it is 60,000 square maters more than last EXPO. The average exhibition area of exhibitors reached 93 square meters, an increase of more than 20% over the first EXPO. More than 250 industries leading companies of top 500 have signed contracts in participated in the second EXPO. Higher popularity, higher specifications and higher profit exceeded in this EXPO. And there are a lot of companies that apply to increase the number of booths in second EXPO.

  In this digital era, are trade promotion platforms such as exhibitions outdated? The anwer is “Not!”. For the most companies that reaching a deal is only one of the benefits. At the first EXPO, Amore form South Korea attracted 190,000 visitors, it is a rare market research for enterprises. Xin Gao, General Manager in Chinese Marketing department of Amorepacific says “EXPO will help us better understand consumer needs, which it is very important for opening market development”. Accuracy and advancement are the key of companies to win market space, and Amore is appearing confident with the second time entre EXPO. The net celebrity of “new products”, personalised beauty experience of “customise skin” and the “mixed lip colour” are Amore’s new “selling points”.

  The goods and the flow of information are inseparable from communication between people. Which that is why in the information age, EXPO still generates a strong “magnetic field” for global companies. “Although there are different ways for obtaining information, but for high value-added products, customers still need to negotiate face to face and survey” Yan zhang said.

  Moving forward together with global trading partners

  Compared to first EXPO, the number of participating countries and regions, international organisations, enterprises, buyers, and visitors of the second EXPO has increased. Among the second EXPO, more than 6,000 are from overseas from 500,000 purchasers. They are “opening factors” in the global trade pattern and working together at the EXPO.

  With the global industrial chain is connected, as a member of alliance of buyers and retailers of the EXPO. In first EXPO, Laiyifen’s improted brand “Yami” has signed a purchase agreement of intent with Australia Free food Group Co.,Ltd. Comparing the market sales of the year before, the whole milk increased by 754%, the cod sausage increased by 100%. The EXPO is not a simple procurement business, it is an opportunity for a brand to be presented to the global. It is also a platform for companies to take advantage of the opportunity to increase the improvement of the construction and layout of the global supply chain. Ming Gong, the brand public relations director of Laiyifen said “It is expected that the purchase amount this year will over 100 million Yuan in this EXPO”.

  The appeared benefits of moving forward together, enterprises gather in China, but the results are not only stay in China, but also effect to cooperation in shared globally. A total of 57.83 billion USD of intentional transactions were made within 6 days of First EXPO, after EXPO with 300 days the orders were fulfilled and cooperation. Orient International Group is one of the beneficiaries of the EXPO. For so far, Orient International Group has completed the purchase of 206.6 million USD with a completion rate of 72% and a total of more than 20 general distributors have been signed.

  Forward together, consolidate the driving force for transformation. Opening wider door in China, China will expand imports, a pragmatic action and long term consideration for the future and the common development of all countries. From “food and clothing” to “living and travel” from daily necessities to high end industrial products. Structural adjustment of the Chinese market, increasing innovation in circulation methods, in deeply integrating into the global market, it is a form of development and upgrading through global cooperation.

  A platform to discuss and development together

  Minghua Li China Innovation Lead Partner of Deloitte said “Whether it is the decision makers of enterprises or industry experts, they all have great enthusiasm for participating in the EXPO, because in here there are a lot of business opportunities, as well as the rule changes and technological foresight behind all these”.

  Focus current, facing the future. Top manufacturers from all over the world appeared in the event with first new products and technologies of the second EXPO. The concept car that automatically senses the physiological state of passenger to adjust the environment in the car, Conon’s 120 million pixels CMOS image sensor….and other new products, new technologies, new services, new processes and new applications will achieve the “World premiere, premiere exhibition in China.”

  Separate waste, smart cities, medical and health and other global hot issues have also become the focus of attention at the second EXPO. “What kind of solutions can technology provide and where is the path way to industrialisation?”. In china, separate waste in becoming a trend. Which in this second EXPO, many smart solutions for separate waste are showed on EXPO. The IM PAKTOR 380 PLUS from ARJES has attracted widespread attention before appeared. This smart device a turn solid waste such as construction waste into treasure at a rate 150 to 200 tons per an hour. ABB from Switzerland also brings a set of artificial intelligence solution that can achieve precise tracking of the conveyor chain.

  The EXPO is not a platform to promote global trade, it is also a platform for discuss global issues and find solutions. With the topics such as “Opening, rules and business environment”, “AI and innovation development”, “WTO reform and free trade agreement”, “Digital era and the digital commerce development” and “70 years of Chinese development and community with shared future”.

  “without an open platform, cooperation and exchanges can’t be realised, I hope that the EXPO will never end and counite bring new possibilities to the world.” Minghua Liu said.